Understanding the dashboard

The dashboard brings together, at a glance, data from your connected services.

What the dashboard displays

Above the performance section, trial users see a trial banner, the setup wizard (until completed), and a getting started list.

The performance section displays dynamic widgets depending on the services connected to your site:

• Google Analytics. Visitors and page views over the selected period, if Google Analytics is connected.
• Google Business Profile. Recent reviews and listing statistics (views, calls, directions), if Google Business Profile is connected.
• Performance summary. Key indicators of your campaigns, if Google Ads is connected.

If no services are yet connected, the dashboard displays empty widgets. Go to Settings > Connected accounts to connect your Google accounts yourself.

Change the analysis period

The date range bar at the top of the performance section allows you to change the time period applied to all widgets: 7 days, 30 days, this year, or a custom range.

Quick navigation

When Google Analytics and Google Business Profile are both connected, the dashboard displays tabs to toggle between Analytics and Google Business Profile details for the selected site.

Tips for use

• Check the dashboard every morning for a quick overview of your activity.
• Use this as a starting point before exploring the detailed sections (Acquisition, Returns, Content, Attendance, etc.).
• The data is automatically updated each time the page is opened.

If your widgets appear empty, the corresponding Google services are not yet connected to your site. Connect them yourself from Settings > Connected accounts. The flow is completely self-service: click Connect, authorize Skuads on your Google account, done.