Analyze the performance of your Mail and SMS campaigns

Statistics by channel

Email campaigns

• Sent. Total number of emails sent.
• Open. Recipients who opened the email (tracked by pixel).
• Open rate. Share of recipients who opened the email.
• Clicked. Recipients who clicked on a link (links are tracked).
• Click-through rate. Share of recipients who clicked on a link.
• Unsubscribes. Contacts who clicked the unsubscribe link.

SMS campaigns

• Sent. Total number of SMS sent.
• Clicked. Recipients who clicked on the embedded short link.
• Unsubscribes. Contacts who have unsubscribed.

Mail and SMS overview

The Dashboard Mail and SMS also displays overall figures: contacts, emails sent, SMS sent, campaigns sent, revenue, as well as Engagement (opens, clicks, conversions, ROI) and graphs of evolution of engagement and revenue.

Interpret your results

These benchmarks help you evaluate performance:

• An email open rate above 25% is a good score for a marketing campaign.
• An email click-through rate greater than 3% corresponds to satisfactory engagement.
• The SMS click rate is generally higher than e-mail due to the short format and almost systematic reading.

A low open rate often indicates an unappealing subject line or a disengaged list. A low click-through rate can reveal uncompelling content or a weak call to action.

Tips to improve your results

• Personalize subject and content: Use the :namemarker to address each recipient by name.
• Send at the right time: For B2B audiences, Tuesday, Wednesday, or Thursday mornings generally work best.
• Segment your audience: Send relevant content to each group rather than a single message to your entire list. See Create and use contact segments.
• Test your subject lines: vary the wording from one campaign to another and compare open rates to learn what works best.

Need additional help?

Write to us at contact@skuads.com or call us at +33 4 82 29 60 75.