Track your Google Ads campaigns
Track the performance of your Google Ads campaigns from Skuads.
Updated on May 15, 2026
Connect Google Ads
Connection is self-service and authenticated via your Google login:
- Open Your connected accounts from the Settings group in the sidebar.
- Find Google Ads and click Connect.
- Sign in with Google and approve the requested permissions.
- Choose the Manager account, then select the Google Ads account from the list, and click Link this account.
You can also check the connection on the Campaigns Settings tab, which displays the selected Google Ads account with a Connected or Not connected status.
On sites created by Skuads, members cannot change the linked account. They can only disconnect and reconnect it themselves via Google. On self-created accounts, the linked account can also be modified.
Preview tab
The Overview tab is a performance dashboard for the selected time period. Use the date range selector at the top of the page to change the period analyzed (the last 30 days by default). It includes:
- A summary of your Google Ads key metrics for the period.
- A chart that breaks down activity over time to spot trends.
- A top keywords view showing the keywords that are driving your results.
Skuads only reads performance data. Creating, modifying, pausing or managing the budget of campaigns is done directly in Google Ads.
Settings tab
The Settings tab manages the Google Ads connection: it allows you to connect via Google, choose the Google Ads account to manage, display the connection status, and log out.
Costs
The advertising budget is billed directly by Google to your Google Ads account. Skuads does not add separate fees for tracking your campaigns.
Troubleshooting
- No data displayed: verify that Google Ads is connected in the Settings tab, and expand the date range. Recent activity appears as soon as Google reports it.
- You do not see your campaigns: a Google Ads account must be linked to the current site. Open Your connected accounts and connect Google Ads.
Need additional help?
Write to us at contact@skuads.com or call us at +33 4 82 29 60 75.