Track your Google Ads campaigns

Skuads allows you to track the performance and results of your Google Ads campaigns. The campaigns themselves are created and managed in Google Ads. Skuads centralizes performance. Open Acquisition in the sidebar, then Campaigns. The page has two tabs: Preview and Settings.

Connect Google Ads

Connection is self-service and authenticated via your Google login:

1. Open Connected Accounts from the Settings group in the sidebar.
2. Find Google Ads and click Connect.
3. Sign in with Google and approve the requested permissions.
4. Choose the Administrator account, then select the Google Ads account from the list, and click Link this account.

You can also check the connection on the Settings tab of Campaigns, which displays the Administrator account and Client ID with a status Connected or Not connected.

On sites created by an administrator, members cannot modify the linked account. They can only disconnect and reconnect it themselves via Google. On self-created accounts, the linked account can also be modified.

Preview tab

The Overview tab is a performance dashboard for the selected time period. Use the date range selector at the top of the page to change the period analyzed (the last 30 days by default). It includes:

• A summary of your Google Ads key indicators for the period.
• A chart that breaks down activity over time to spot trends.
• A top keywords view showing which keywords are driving your results.

Skuads only reads performance data. Creating, modifying, pausing or managing the campaign budget is done directly in Google Ads.

Settings tab

The Settings tab manages the Google Ads connection: the Administrator Account and Customer ID, the connection status, as well as the possibility of reconnecting via Google or disconnecting.

Costs

The advertising budget is billed directly by Google to your Google Ads account. Skuads does not add separate fees for tracking your campaigns.

Troubleshooting

• No data displayed: check that Google Ads is connected in the Settings tab, and expand the date range. Recent activity appears as soon as Google reports it.
• You do not see your campaigns: a Google Ads account must be linked to the current site. Open Connected Accounts and connect Google Ads.
• For any other questions, write to us at support@skuads.com.