Manage and respond to Google reviews

Responding to Google reviews matters for your online reputation and local search ranking. Skuads centralizes all your reviews and offers AI-generated response suggestions to save you time.

Connect Google Business Profile

Reviews require a connected Google Business Profile establishment. The connection is self-service:

1. Open Connected Accounts from the sidebar.
2. Find Google Business Profile and click Connect.
3. Sign in with Google and approve the requested permissions.
4. Choose the account and institution that Skuads should link, then confirm.

On sites created by an administrator, members cannot modify the linked account. They can only disconnect and reconnect it themselves via Google. On self-created accounts, the linked account can also be modified.

Access your reviews

Go to Presence in the sidebar, then Google Business Profile, and open the Notices tab.

You see each Google review with, for each:

• Star rating (1 to 5),
• Author's name,
• Publication date,
• Text of the notice.

Filter your reviews

The filters at the top of the list allow you to toggle between All, Unanswered, and Answered. Use Unanswered to quickly spot reviews that need your attention.

Reply to a review

1. Find the review you want to respond to.
2. Click Generate to create a suggested reply with SkuadsBot® AI, based on the review content.
3. Edit the suggestion if you want to adjust the tone, add details, or personalize the message.
4. Click Publish. The response is sent directly to Google. The action button says Reply for a new answer and Edit once an answer already exists.

You can also Delete an answer you previously posted if you need to revise it.

Best practices for responding

• Respond quickly: ideally within 24 to 48 hours of publication of the review.
• Always thank the author: start by thanking the customer, even for a negative review.
• Handle negative reviews with empathy: acknowledge the problem without being defensive, and offer to resolve it offline (by phone or email).
• Remain professional: your answers are public and visible to everyone.
• Personalize: a response that addresses a specific point in the review is more effective than a generic response.

Why responding to reviews is important

Responding to your Google reviews has a direct impact on:

• Your ranking in local search: Google favors active profiles that interact with customers.
• The visibility of your Google Business Profile: a high response rate improves the promotion of your profile.
• Prospect trust: future customers read responses to reviews before contacting a company.

Troubleshooting

• Reviews are not loading: your establishment Google Business Profile may not be connected. Open Connected Accounts and connect Google Business Profile.
• The answer is not published: check your connection and try again. If the problem persists, contact us at support@skuads.com.