Publish posts on Google Business Profile

Connect Google Business Profile

Posts require a connected Google Business Profile. The connection is self-service:

1. Open Your connected accounts from the sidebar.
2. Find Google Business Profile and click Connect.
3. Sign in with Google and approve the requested permissions.
4. Choose your account and institution from the drop-down menu, then click Link this account.

On sites created by Skuads, members cannot log in or edit the profile. A status panel displays the connection status and the message Contact Skuads.

Access posts

Open the Online Presence group in the sidebar, then Google Business Profile, and open the Positions tab. There you see all your posts, and you can filter them by type with All Selected, Update, Offers and Events.

Types of posts

You can create three types of posts:

• Update. Share an announcement, news or information about your business.
• Offers. Promote an offer, with a coupon code, link, conditions and validity period.
• Events. Announce an event with a title and start and end dates.

Create a post

1. Click New Post to open the Create Post editor.
2. Choose the type of post: Update, Offers or Events.
3. Write your content in the text field.
4. Add one or more images by uploading your files.
5. Depending on the type of post, fill in the additional fields (offer coupon, link, conditions and start and end dates, or event title and dates).
6. Optionally add a button under Add button (optional).
7. Choose Publish immediately or Schedule for later, then click Publish (or Schedule). The post is sent to your Google Business Profile.

Google rules for posts

Google applies content restrictions to posts. Keep this in mind:

• Prohibited content: alcohol, gambling, tobacco products, sexual or misleading content.
• Image quality: Use a clear, well-lit image.

Non-compliant posts may be rejected by Google without notice.

Tips

• Post regularly: one post per week is enough to keep your profile active and improve your local visibility.
• Use offers for limited promotions: Validity dates create a sense of urgency.
• Always add an image: Posts with a visual get more engagement.
• Schedule your posts: use Schedule for later to prepare your posts in advance and keep a regular rhythm.

Troubleshooting

• The Positions tab is missing: your Google Business Profile is not connected. Open Your connected accounts and connect Google Business Profile.

Need additional help?

Write to us at contact@skuads.com or call us at +33 4 82 29 60 75.