Schedule your social media posts

Navigate the planner

The Publications Scheduler has five tabs:

• Dashboard. Activity summary with Impressions, Engagements, Clicks and Posts, an engagement trend, top accounts and upcoming posts.
• Publications. Complete list of all your publications.
• Drafts. Publications saved in draft but not yet scheduled.
• Calendar. Calendar view with Month, Week and Day views.
• Accounts. Connected social media accounts.

Connect your social accounts

Open the Accounts tab and connect each platform you want to publish to. Supported platforms are Instagram, Facebook, LinkedIn, TikTok, Pinterest and Google. Auto-posting only works for logged in accounts.

Create a post step by step

1. Open the editor

Click New Post from the Publications, Drafts or Calendar tab. The editor is titled Create Message.

2. Select accounts

Under Accounts, check the connected accounts you want to post to. You can post on multiple platforms at once.

3. Write your content

Type your text in the Content field. The editor displays the number of characters and remaining characters for the selected platforms.

4. Use AI assistance (optional)

Open AI Assist in the editor and click Generate to write a post. The wizard returns a suggestion that you can modify before confirming.

5. Add media

Under Media, click Add Media to upload images or videos from your computer. Visuals significantly increase engagement.

6. Choose the publication method

• Publish immediately. The post is sent to all selected accounts when you click Publish.
• Calendar for. Choose a date and time for automatic posting.

Your work is saved as a draft automatically as you write, so you can return to it later from the Drafts tab.

Calendar view

The Calendar tab provides an overview of your editorial plan, with Month, Week and Day views. Use the New Post button to add a post, or open an existing post to edit it.

Manage your publications from the list

In the Posts tab, you can filter by status (All Status, Scheduled, Draft, Published, Failed), open the actions menu to Edit a post, Retry a failed post, Duplicate a post, or Delete it.

Working with drafts

The Drafts tab brings together all content recorded but not yet scheduled. A post that you start writing is saved as a draft automatically. Use the tab to prepare content in advance, store post ideas before deciding on a publication date, and build a library of reusable content.

Good programming practices

• Plan at least a week in advance to maintain a regular presence even during busy periods.
• Post 3 to 5 times per week to stay active without saturating your audience.
• Always use visuals: Posts with images or videos get significantly more engagement than text-only posts.
• Vary the formats: alternate company news, practical advice, customer testimonials and behind-the-scenes content.

Need additional help?

Write to us at contact@skuads.com or call us at +33 4 82 29 60 75.