Track the performance of your campaigns

Skuads centralizes performance data from your different marketing channels.

Dashboard overview

From the Dashboard, you get an overview of your activity, from the channels you have connected:

• Visitors and page views (Google Analytics),
• Received calls and missed calls (call tracking),
• Recent Google reviews,
• Summary of advertising performance.

Google Analytics

If your Google Analytics account is connected (see Connected Accounts in the sidebar), open Presence, then Analytics, to see the number of visitors, page views, session duration, traffic sources, and most viewed pages. Data updates automatically and can be filtered by time period.

Google Ads

From Acquisition, then Campaigns (Overview tab), track your advertising campaigns: impressions, clicks, click-through rate, cost, budget spent and conversions.

Google Local Services

From Acquisition, then Google Local Service (Overview tab), follow your Local Services performance over the selected period, with a graph by period.

Email and SMS campaigns

Statistics for your Messaging campaigns are available in Acquisition, then Messaging, in the Dashboard and Analytics tabs: sendings by channel, open rate (email), click-through rate, unsubscribes and revenue.

Call tracking

If call tracking is enabled, view reports in Returns, then Calls: call volume by period, missed calls, average duration and associated tracking number.

Leads from contact forms

In Feedbacks, then Lead Forms, the Overview tab summarizes lead volume with a trend graph, and the Conversions tab tracks leads turned customers.

Export data

Multiple reporting sections allow you to export data in CSV format for in-depth analysis or sharing with your team.