Track the performance of your campaigns

Dashboard overview

From the Dashboard, you get an overview of your activity over the chosen period, from the channels you have connected. The Performance section displays key indicators:

• Pages viewed and Visitors (Google Analytics),
• Calls (call tracking),
• Leads (contact forms).

When a single establishment is selected, Analytics and Google Business Profile tabs display additional detail.

Google Analytics

If your Google Analytics account is connected (see Your connected accounts in the sidebar), open Online Presence, then Analytics, to see the number of visitors, page views, session duration, traffic sources, and most viewed pages. Data updates automatically and can be filtered by time period.

Google Ads

From Acquisition, then Campaigns (Overview tab), track your advertising campaigns: impressions, clicks, click-through rate, cost, budget spent and conversions.

Google Local Services

From Acquisition, then Google Local Service (Overview tab), track your Local Services performance over the selected period, with a graph by period.

Email and SMS campaigns

The statistics of your campaigns are available in Acquisition, then Mail and SMS, in the Dashboard and Analytics tabs: sendings by channel, opening rate (email), click rate, unsubscriptions and revenue.

Call tracking

If call tracking is enabled, view reports in My Returns, then Calls: call volume by period, missed calls, average duration and associated tracking number.

Contact form leads

In My Feedback, then Lead Forms, the Overview tab summarizes lead volume with a trend graph, and the Conversions tab tracks leads turned customers.

Export data

Multiple reporting sections allow you to export data in CSV format for in-depth analysis or sharing with your team.

Need additional help?

Write to us at contact@skuads.com or call us at +33 4 82 29 60 75.